Everything you need to know about the global fashion industry to achieve sustainable success.
Research by Common Objective
The fashion industry is changing. From evolving consumer preferences, to the rise of experiential retail, to the importance of sustainability, to increasingly globalised supply chains - the old model is no longer.
Without data on how the industry currently operates, how can fashion business be expected to succeed in this new world?
A must-read for all fashion professionals, Mapping The Fashion Industry pulls from over 500 data sources to give you the answers you need to drive your strategic planning. And sets an industry baseline for you to benchmark against.
Speak sustainability - in terms of data.
Inform your sales and product strategy.
Lead your business to sustainable success.
500 data sources.
40 bite-sized articles.
1 intuitive hub.
40 bite-sized articles.
1 intuitive hub.
Navigating traditional industry reports require a lot of time, patience, and endless scrolling. Mapping The Fashion Industry can be accessed via an intuitive digital hub that makes it easy to navigate directly to the information you need.
Part 1: The Retail Market
The Size of the Retail Market
Optimise your long term growth strategy by understanding the ins and outs of the global apparel market. Discover the true size of the industry and the retail markets for apparel, sustainable fashion, second-hand clothing, jewellery and footwear.
Part 4: Environment
Fashion’s Impact on the Planet
The long-term success of fashion business depends on the preservation of our environment. Be informed on the ins and outs of fashion’s ecological footprint, and kickstart a plan to combat it.
Part 2: Global Production
The Size of Global Production
From fibre to fabric to fashion - become an expert on the end-to-end process of garment production. Get the hard data behind what is made where and get to grips with the complexities of the fashion supply chain through intuitive diagrams and infographics.
Part 5: Solutions
Who’s Fixing the Fashion Industry?
Which certifications, initiatives, campaigns and tools are mitigating fashion’s impact? We map out all of the possibilities, and provide a comprehensive starting point for you to identify which might be right for you.
Part 3: People
Impact on People
With 181 million people globally in vulnerable work across the sector, developing ethical working targets for your supply chain is increasingly important. Access the numbers behind the key issues - safe working conditions, modern slavery, adequate pay and child labour - and make changes in your business.
Facts at your fingertips.
Sustainability doesn’t have to be complex and difficult to action. Researched by a team of experts, our data is data you can trust. (..and easily understand!)
Mapping The Fashion Industry is a reference tool for your business to comprehend the multi-layered and elaborate fashion industry, so that you can take action.
Sustainable, successful business.
CO is a business network that connects you with what you need to know, and who you need to know, to succeed in sustainable fashion business.
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